About Us

VisitBritain is the national tourism agency for Britain – a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS). We work with a wide range of partners in both the UK and overseas, to grow the volume and value of inbound tourism across the nations and regions of Britain. We are the consumer, trade and media facing brand of inbound tourism.

Our global presence

VisitBritain’s extensive network connects us with a global audience across four regions – Europe, the Americas, APMEA, China and North-East Asia – serviced by offices around the world.

We implement differentiated marketing strategies to maximise return in all of them. These strategies are based on our customer insight, our knowledge of the barriers to inbound tourism growth and our solutions for addressing them. You can find more information at visitbritain.org 

How we work in market

We tailor our approach to best suit the local market. Working together to inspire and support the local travel trade, we provide you with the right tools to help you promote Great Britain as one of the world’s greatest travel destinations.

Meet your local team

To find out more about the support and advice we provide locally, visit the relevant Your Local Team pages.