VisitBritain is the national tourism agency for Britain. It works with a wide range of partners in both the UK and overseas, to grow the volume and value of inbound tourism across the nations and regions of Britain. It is the consumer, trade and media facing brand of inbound tourism.
As part of the same parent organisation, VisitEngland is responsible for driving the development of England’s tourism product. This represents a change in focus for the VisitEngland brand, and promises to deliver a series of exciting developments for England’s tourism offering as a whole. More details can be found here.