What is the project?

Building on the high profile of cycling in Yorkshire generated by the recent Tour de France and the Tour de Yorkshire, Cycle England aims to encourage visitors to discover Yorkshire, Lincolnshire, and the surrounding areas by bike.

For those looking to cycle at a leisurely pace, then the Way of the Roses Cycleway offers the perfect option. Either bringing their own bike or hiring one while in England, visitors can cycle 170 miles over 7 days, along a quiet route, taking in beautiful villages along the way. Or for those feeling particularly energetic, The Yorkshire Dales Cycleway Sport Challenge covers approximately 83km each day for 3 days, and takes in challenging climbs and breath-taking roads.

With a range of bookable itineraries on offer, cycle England puts cycle holidays well and truly on the map.

Key markets

Germany and the Netherlands

Social media

How to get involved

Intermediaries /
those selling England

Cycle England’s itineraries are packaged and sold via a number of specialist operators as outlined below:

Pedal Power
Yorkshire Velo Tours
Saddle Skedaddle
Open Road Open Skies
All things Ride

Please contact Helen Smith at Cycle England in the first instance to help identify the itinerary/products which meet your requirements.

Products / suppliers

If you have a product which you are keen to include as part of Cycle England, please contact Helen Smith at Cycle England.

Whilst the itineraries have been developed by external operators, there may be opportunities to promote related products, as part of the Cycle England project.

Forthcoming important dates

Vakantiebeurs  – 9-13 January 2019

CMT Stuttgart – 12-20 January 2019

Fiets en Wandlebeurs – 1–3 March 2019

ITB – 6–10 March 2019






Brand Guide