What is the project?

You may already be familiar with Manchester as a gateway to the North of England but there’s new commissionable, bookable products in the neighbouring north west regions of Cheshire, Lancashire and the Yorkshire Dales National Park that we want to tell you about.

Set against stunning coastal, rural and cultural landscapes, why not learn the art of British cheesemaking, blend your own gin, try your hand at bee keeping, or learn how to cook like a professional at a top English, Michelin starred restaurant.

Whether you are travelling alone, as a couple, with friends or with your family, there are a range of flexible options to create the perfect trip. As for accommodation, whether you are looking for a shepherd’s hut, a self-catering apartment or a boutique hotel, the options are as diverse and unexpected as the Northwest of England.

Key markets

Nordics – Sweden, Norway and Denmark

Social media

How to get involved

Intermediaries /
those selling England

Trade can help to showcase new product and secure increased profile within target markets through use and uptake of Discover More Than Just a Holiday product collateral.

There may also be opportunity to take part in educational visits and attend partner events to meet products and suppliers directly.

Products / suppliers

Product experiences can work with us to deliver products, working in collaboration to help shape them into itineraries and bookable opportunities. This will involve developing collateral to showcase their unique experiences alongside the region’s leading assets.

There may also be opportunity to help support educational visits and media influencer trips.


Consumer Guides