What is the project?

England’s World Heritage Story: The North is designed to raise awareness of the six UNESCO World Heritage Sites of northern England via bespoke, bookable itineraries – ranging from one to five days. Led by Cumbria Tourism and inspired by the 2017 awarding of UNESCO World Heritage status to the Lake District National Park, the project aims to highlight northern England’s deep contribution to the world’s cultural patrimony.

The other sites included in the project are Hadrian’s Wall (the northernmost frontier of the Roman Empire); Durham Castle & Cathedral (a soaring cathedral that was the prototype for the Gothic style); Studley Royal Water Park & Fountains Abbey (a stunning example of the English formal style built around the evocative ruins of a 12th-century Cistercian abbey); Saltaire (the idealised version of a 19th-century industrial village built around what was once the world’s largest factory); and Liverpool, Maritime Mercantile City (the birthplace of the modern port and the Beatles).

Key markets

USA, Republic of Ireland

Social media

How to get involved

How intermediaries/distributors can work with you

If you’re interested in featuring our itineraries in your programmes, please contact Cumbria Tourism or our selected DMC, Mountain Goat. We can also provide our trade buyers’ guide that will help provide the information you need to get started – and we are happy to help discuss any queries you might have.

How products/suppliers can work with you

If your business is in or around any of the world heritage sites, we would love you to get involved. Please contact either Cumbria Tourism or the relevant world heritage sites for more details and to request a business engagement toolkit.


Trade Brochure