Central England

Why go there?

Stretching from the Cotswolds in the West, to the waterways and coastline of Norfolk in the East, with vibrant Birmingham at its heart, Central England is home to many well-loved, and easily accessibly destinations, including Stratford-Upon-Avon – the birthplace of Shakespeare.

Key gateways

Birmingham, East Midlands




Set within Central England, Birmingham sits at the very heart of the country. England’s second city once played a key role in the industrial revolution of the 18th century, and now has been transformed into a contemporary city, rich in culture, with great transport links to the rest of the country.

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Key attractions


Stratford-Upon-Avon is world famous as the birthplace of Shakespeare. It is home to the Royal Shakespeare Company and has a wonderfully romantic riverside setting with boats for hire for journeys down the river.

Book on the Visit Britain shop

Website: shakespeares-england.co.uk

The Cotswolds

This area of limestone hills is picture-postcard England at its most enchanting. With its beautiful villages, stunning countryside, and miles of dry stone walls, you can’t help but be captivated by England’s villages at their finest.

Website: cotswolds.com

Warwick Castle

Originally built by William the Conqueror in 1068, Warwick Castle has been very well restored and offers a fantastic visitor experience and programme of activities for all ages – from jousting to dragons and knights in armour!

Book on the Visit Britain shop

Website: warwick-castle.com


Boasting one of the world’s most prestigious universities, Cambridge is a city brimming with history and tradition. Visitors can hire a boat and go punting on the River Cam, or take a leisurely stroll around this charming university city.

Website: visitcambridge.org

Still to be discovered

For those who have visited Central England before, here’s a selection of attractions that they may not yet have discovered:

The Norfolk Broads

The Norfolk Broads have 125 miles (200km) of waterways – formed by the flooding of medieval peat excavations. Visitors to the area can take a boat trip or hire a boat and discover this beautiful area and its wildlife.

Website: visitnorfolk.co.uk


Reknowned for the legend of Robin Hood, Nottingham is also home to an independent art scene, and a wide range of lively pubs and clubs. The city is also home to what is thought to be the oldest pub in the UK, Ye Olde Trip to Jerusalem, dating back to 1189, incorporating caves under Nottingham Castle.

Website: experiencenottinghamshire.com

The Shropshire Hills

The Shropshire Hills Area of Outstanding Natural Beauty covers a quarter of Shropshire. The hills, rolling farmland, woods and river valleys of this varied landscape are rich in geology, wildlife and heritage, and offer the perfect setting for walking and other outdoor activities.

Website: shropshirehills.co.uk

The Peak District

The Peak District is an area of contrasting natural beauty, with moors and dales, rivers, springs and caverns. Home to Britain’s first National Park, the area is also home to market towns, pretty villages, historic houses, famous attractions and hundreds of traditional events.

Book on the Visit Britain shop

Website: peakdistrict.gov.uk

Alton Towers

Alton Towers is the UK’s most popular theme park, and includes a water park and the UK’s only rollercoaster restaurant, where food is delivered to the table via mini rollercoaster

Website: www.altontowers.com

Useful websites

Please see individual websites listed above.