Attending ExploreGB as a Buyer

Event information

ExploreGB provides international buyers with a unique opportunity to meet and do business with up to 250 British & Irish tourism suppliers.

The workshop will take place over two days in Harrogate, Yorkshire and a wide variety of tourism suppliers will be in attendance. Download the list of attending suppliers. (list attached to the email)

The event agenda is available on the event overview page.

What's included

VisitBritain’s flagship event, ExploreGB, is an invaluable opportunity for you as an international travel trade buyer to meet and do business with up to 200 British and Irish suppliers and destinations in an easy and relaxed environment. Consisting of a two-day workshop filled with pre-scheduled, 1-2-1 appointments, a welcome dinner on 8 May and an evening networking dinner on 9 May, participating is hassle-free.

Your attendance at ExploreGB also includes a 4 or 5 day educational to help you expand your knowledge of Britain. Focused on our new range of bookable product, the themes including food and drink, exploring by rail, itineraries from major international gateways, luxury and new products developed through the Discover England Fund. You will have the opportunity to engage with suppliers’ products and services on a one-to-one basis, establish relationships with local experts and discuss any customer requirements and lay the foundation for future client “value” experiences.

Flights, airport transfers, food & beverage throughout and access to the workshop and educational trips are all included.​

All buyer registrations are subject to a non-refundable administration fee of £199.00. VAT is also applicable if located within the EU.

Educationals

Your attendance at ExploreGB also includes a 4 or 5 day educational to help you expand your knowledge of Britain. These itineraries have been planned in conjunction with your local VisitBritain representative, and are focused on our range of bookable product suggestions. The themes for the educationals include food and drink, exploring by rail, itineraries from major international gateways, luxury and new products developed through the Discover England Fund. You will have the opportunity to engage with suppliers’ products and services on a one-to-one basis, establish relationships with local experts and discuss any customer requirements.

All local transport, meals, accommodation and activities as part of the educational are included in the cost of ExploreGB, alongside access to the workshop, appointments and networking events and dinners.

Draft itineraries have been removed, in advance of the full itineraries being announced this week.

Additional information

Appointments

As in previous years suppliers will sit at tables which are arranged in alphabetical order and buyers will move around for their appointments. The appointments are 11 minutes, and the buyers will have 1 minute to move around. It is essential buyers turn up for appointments.

We are planning to open the appointment preferences towards the end of February. More information will be available shortly.

VisitBritain Information Desk

The VisitBritain information desk will be located within the main workshop room. The desk will be manned at all times, should you require assistance.

Refreshments & Lunch

Refreshments tea, coffee, water and lunch is included in the delegate fee. Tea and coffee will be provided on arrival and during the set breaks.

Dress Code

The dress code for the workshop is business attire.

The dress code for the gala evening will be confirmed.