Research and Insights

Stay up to the date with the latest inbound and domestic tourism figures, follow the recent trends, and consumer habits and download our market information to provide key information on our overseas visitors. Our selection of research and insights will equip you with essential information to help your planning decisions.

Taking England to the World – an inbound tourism toolkit

From learning about the international travel trade to developing a targeted marketing plan, our toolkit is your introductory guide to developing and promoting your business in international markets.

The toolkit contains advice on how to:

  • Understand the travel distribution system and its rate structure
  • Research international markets to establish who will use your products
  • Recognise the different travel styles of inbound travellers
  • Develop a plan to target international visitors through a range of mediums and distribution channels
  • Seek advice from your regional tourism bodies, as well as relevant associations and groups

To order a hard-copy of the toolkit, please click here.


England Research

As part of the Discover England Fund we are delivering a programme of research to support product development in England. We have produced a series of destination reports for the domestic market.

Market Insights

Download our market profiles and factsheets, to discover the latest information by market and assist your business planning decisions.