Activities and themes
A series of reports to better understand the appeal of a wide range of activities and thematic areas among international audiences.
A survey of consumers in nine international markets and in the UK to identify which leisure activities they would consider as part of an England holiday, and the extent to which these would be a driver for taking a trip.
Qualitative research in Germany, the Netherlands and the US to understand consumer perceptions of different dimensions of England’s product offering, and to identify which elements are most compelling for our potential visitors
This report brings together data from the International Passenger Survey (IPS) and findings from other research carried out in recent years to give insights about motivations for travel, and interest and participation in different types of leisure activities