Research

England Research

GB tourism survey

The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of domestic overnight tourism trips taken by residents in Great Britain, and provides detailed information about trip and visitor characteristics.
England Research

Great Britain Day Visits Survey

The Great Britain Day Visits Survey (GBDVS) measures the volume, value and trip characteristics of tourism day visits in Britain. The survey was launched in 2011 and uses an online methodology, with weekly interviews and an annual sample of c. 35,000 adults, to provide a detailed understanding of this key market.
Product development research

Activities and themes

A series of reports to better understand the appeal of a wide range of activities and thematic areas among international audiences.
Product development research

Destination satisfaction and perceptions

As part of the Discover England Fund (link to DEF hub) we are delivering a programme of research to support product development in England. We have produced a series of destination reports for the domestic market.
Britain Research

Britain’s visitor economy

Since 2010 tourism has been the fastest growing sector in the UK in employment terms. The following key facts are taken from the Deloitte Tourism: jobs and growth report (November 2013), and show the important role that tourism plays in Britain’s economy.
Britain Research

Britain’s welcome

Welcome is an important factor in holiday decision making for those planning a trip outside their own country. Whilst perhaps not the headline pull of heritage, culture or beaches, perceptions of the welcome tourists receive when in Britain are significant.
Product development research

London plus

As part of the Discover England Fund (link to DEF hub) we are delivering a programme of research to support product development in England. We have produced research reports to highlight how product development can help encourage more visitors to extend their travels beyond the capital.
Britain Research

Britain’s image overseas

The Anholt GfK Nations Brand Index ranks 50 nations each year. In 2016 the UK retained 3rd place as a nation brand, behind the USA and Germany. The GfK Anholt Nations Brand Index is an annual study amongst 20,000 consumers in 20 panel countries around the world.
Product development research

Visitor characteristics and behaviour

As part of the Discover England Fund (link to DEF hub) we are delivering a programme of research to support product development in England. We have developed a series of reports to provide a deeper understanding of visitor behaviour as it relates to product development, including regional profiling, information sources, decision-making and activities undertaken.