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Britain Research

Britain Research

A selections of research pieces in and around the topic of Britain including, Britain's visitor economy, Britain's welcome & Britain's image oversees.
England Research

GB tourism survey

The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of domestic overnight tourism trips taken by residents in Great Britain, and provides detailed information about trip and visitor characteristics.

Inbound Food and Drink Research

In March 2017, VisitBritain and DEFRA commissioned market research to benchmark current awareness and gain a deeper understanding of perceptions of Britain’s food and drink in key markets. This was carried out online with 4,000 international travellers across 8 markets: France, Germany, USA, China, Australia, Gulf (Saudi Arabia, Kuwait, and Qatar), India and Japan.
England Research

Great Britain Day Visits Survey

The Great Britain Day Visits Survey (GBDVS) measures the volume, value and trip characteristics of tourism day visits in Britain. The survey was launched in 2011 and uses an online methodology, with weekly interviews and an annual sample of c. 35,000 adults, to provide a detailed understanding of this key market.
Product development research

Accommodation Updates

Find out about all the latest developments and planned openings, for the UK’s hotels, apartments and more. From country house hotels, from new city centre developments, our Accommodation Updates give you all the latest information.
Product development research

Food Newsletters

Here we are showcasing some of the best food and drink experiences that your clients can enjoy when visiting the United Kingdom.

Britain's food and drink is much like the country itself – rooted in history, yet always evolving, and hugely varied depending on which region you visit.
Product development research

Destination satisfaction and perceptions

As part of the Discover England Fund (link to DEF hub) we are delivering a programme of research to support product development in England. We have produced a series of destination reports for the domestic market.
Britain Research

Britain’s visitor economy

Since 2010 tourism has been the fastest growing sector in the UK in employment terms. The following key facts are taken from the Deloitte Tourism: jobs and growth report (November 2013), and show the important role that tourism plays in Britain’s economy.
Product development research

Visitor characteristics and behaviour

As part of the Discover England Fund (link to DEF hub) we are delivering a programme of research to support product development in England. We have developed a series of reports to provide a deeper understanding of visitor behaviour as it relates to product development, including regional profiling, information sources, decision-making and activities undertaken.
Britain Research

Britain’s welcome

Welcome is an important factor in holiday decision making for those planning a trip outside their own country. Whilst perhaps not the headline pull of heritage, culture or beaches, perceptions of the welcome tourists receive when in Britain are significant.
Britain Research

Britain’s image overseas

The Anholt GfK Nations Brand Index ranks 50 nations each year. In 2016 the UK retained 3rd place as a nation brand, behind the USA and Germany. The GfK Anholt Nations Brand Index is an annual study amongst 20,000 consumers in 20 panel countries around the world.
Product development research

Luxury Travel Research

In 2016 there are 16.4 million High Net Worth Individuals (HNWI) worldwide and they are of growing interest to international tourism destinations as their appetite for luxury travel translates into increased visitor spend and, thereby, economic growth.
Product development research

London plus

As part of the Discover England Fund we are delivering a programme of research to support product development in England. We have produced research reports to highlight how product development can help encourage more visitors to extend their travels beyond the capital.