England Research
GB tourism survey
The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of domestic overnight tourism trips taken by residents in Great Britain, and provides detailed information about trip and visitor characteristics.
PRODUCT DEVELOPMENT RESEARCH
Inbound Food and Drink Research
In March 2017, VisitBritain and DEFRA commissioned market research to benchmark current awareness and gain a deeper understanding of perceptions of Britain’s food and drink in key markets. This was carried out online with 4,000 international travellers across 8 markets: France, Germany, USA, China, Australia, Gulf (Saudi Arabia, Kuwait, and Qatar), India and Japan.
England Research
Great Britain Day Visits Survey
The Great Britain Day Visits Survey (GBDVS) measures the volume, value and trip characteristics of tourism day visits in Britain. The survey was launched in 2011 and uses an online methodology, with weekly interviews and an annual sample of c. 35,000 adults, to provide a detailed understanding of this key market.
Product development research
London plus
As part of the Discover England Fund (link to DEF hub) we are delivering a programme of research to support product development in England. We have produced research reports to highlight how product development can help encourage more visitors to extend their travels beyond the capital.
Product development research
Luxury Travel Research
In 2016 there are 16.4 million High Net Worth Individuals (HNWI) worldwide and they are of growing interest to international tourism destinations as their appetite for luxury travel translates into increased visitor spend and, thereby, economic growth.
Product development research
Activities and themes
A series of reports to better understand the appeal of a wide range of activities and thematic areas among international audiences.
Product development research
Destination satisfaction and perceptions
As part of the Discover England Fund (link to DEF hub) we are delivering a programme of research to support product development in England. We have produced a series of destination reports for the domestic market.
Britain Research
Britain’s visitor economy
Since 2010 tourism has been the fastest growing sector in the UK in employment terms. The following key facts are taken from the Deloitte Tourism: jobs and growth report (November 2013), and show the important role that tourism plays in Britain’s economy.
Product development research
Visitor characteristics and behaviour
As part of the Discover England Fund (link to DEF hub) we are delivering a programme of research to support product development in England. We have developed a series of reports to provide a deeper understanding of visitor behaviour as it relates to product development, including regional profiling, information sources, decision-making and activities undertaken.
Britain Research
Britain’s welcome
Welcome is an important factor in holiday decision making for those planning a trip outside their own country. Whilst perhaps not the headline pull of heritage, culture or beaches, perceptions of the welcome tourists receive when in Britain are significant.
Britain Research
Britain’s image overseas
The Anholt GfK Nations Brand Index ranks 50 nations each year. In 2016 the UK retained 3rd place as a nation brand, behind the USA and Germany. The GfK Anholt Nations Brand Index is an annual study amongst 20,000 consumers in 20 panel countries around the world.