Britain Research

Filter by




Local Team: Australia


VisitBritain is the national tourist board for Great Britain with the remit to promote Britain to potential visitors in a modern and appealing way.


Informações sobre o destino, capacitação, material de apoio e eventos que promovem novos produtos e novas oportunidades de negócio.
Local Team: China


VisitBritain en France


VisitBritain est l’office du tourisme de Grande-Bretagne. Nous sommes en charge de la promotion de l’Ecosse, l’Angleterre (y compris Londres) et le Pays de Galles, en tant que destinations touristiques.
Local team: Germany


VisitBritain ist die britische Zentrale für Tourismus und unsere Aufgabe ist es, Großbritannien als touristische Destination zu bewerben. Wir sind in Zusammenarbeit mit den britischen Anbietern für die Entwicklung, Förderung und Umsetzung von buchbaren Produkten für die Märkte Deutschland, Österreich und der Schweiz zuständig und stehen der Reisebranche unterstützend in diesen Bereichen zur Seite.
Local Team: GCC


With our local office based in Dubai, we are committed to increasing the volume and value of visitors from the GCC by promoting Britain as tourism destination. Our local B2B team is here to support both UK suppliers interested in this market, as well as the GCC travel trade in their promotion and sale of Britain product.
Local Team: Italy


Il ruolo del “Product Development and Distribution Team di VisitBritain è quello di affiancare l'industria turistica Britannica e il trade internazionale allo scopo di creare nuovi prodotti tematici da introdurre sul mercato per attrarre sempre più turisti in Gran Bretagna.
Local Team: Japan


Local Team: North America

North America

The North America B2B approach supports the overall mission of VisitBritain by promoting Great Britain as the top tourist destination for American and Canadian travellers.
Local Team: North America

North America

The North America B2B approach supports the overall mission of VisitBritain by promoting Great Britain as the top tourist destination for American and Canadian travellers.
Local team: Russia


Офис по туризму Великобритании VisitBritain — организация, созданная правительством Великобритании для продвижения Британии как туристического направления в России и других странах. В рамках нашей работы мы взаимодействуем как с местными компаниями  Британии, так и с российскими операторами и агентствами с целью создания и развития привлекательного турпродукта для российских туристов.
Local Team: Spain


VisitBritain cuenta con un equipo de desarrollo y distribución de producto, trabaja con la industria turística y receptivos en el Reino Unido, para crear una serie de nuevos itinerarios y productos de primera categoría, basados en temas y regiones que sean atractivos para que, a través vuestro, lleguen al consumidor final y atraer turistas a Gran Bretaña.


Onze Nederlandse B2B functie ondersteunt de algemene missie van VisitBritain om Groot-Brittannië te promoten als toeristische bestemming voor Nederlandse en Belgische reizigers. Eén van onze belangrijkste taken is om samen met de Britse toeristenindustrie en lokale partners te werken aan het identificeren van kansen om aantrekkelijke toeristische producten te ontwikkelen voor de Nederlandse en Belgische markt.
Local Team: Nordics


Our local B2B function supports the overall mission of VisitBritain to promote Britain as tourism destination for Scandinavian travelers. One of our key roles is to work alongside the UK tourism industry and local intermediaries, to identify opportunities for developing attractive tourism products for the Scandinavian markets.
Local Team: India


The India market strategy identifies positioning, travel trade, product and access as the four main areas of focus to increase arrivals into the UK from India.
Britain Research

Britain Research

A selections of research pieces in and around the topic of Britain including, Britain's visitor economy, Britain's welcome & Britain's image oversees.
Product development research

Accommodation Updates

Find out about all the latest developments and planned openings, for the UK’s hotels, apartments and more. From country house hotels, from new city centre developments, our Accommodation Updates give you all the latest information.
Product development research

Food Newsletters

Here we are showcasing some of the best food and drink experiences that your clients can enjoy when visiting the United Kingdom.

Britain's food and drink is much like the country itself – rooted in history, yet always evolving, and hugely varied depending on which region you visit.
Product development research

Destination satisfaction and perceptions

As part of the Discover England Fund (link to DEF hub) we are delivering a programme of research to support product development in England. We have produced a series of destination reports for the domestic market.
Product development research

Visitor characteristics and behaviour

As part of the Discover England Fund (link to DEF hub) we are delivering a programme of research to support product development in England. We have developed a series of reports to provide a deeper understanding of visitor behaviour as it relates to product development, including regional profiling, information sources, decision-making and activities undertaken.

Food and drink: South East England Vineyard Product Showcase

The Wine Garden of England partnership represents the diversity of seven top quality producers and wineries in Kent, many of who deliver award-winning English wines around the world. Visitors to our region can expect a warm welcome, a huge choice of premium winery tours, tastings of critically acclaimed still and sparkling wines, and acres of sun-kissed vines.
Practical Information

Time – Practical Information

During the winter months, Britain is on Greenwich Mean Time (GMT), which is five hours ahead of Eastern Standard Time and 10 hours behind Sydney. From late March until late October, the clocks go forward one hour to adhere to British Summer Time (BST).
Practical Information

Opening hours – Practical Information

Opening hours in Britain are generally Monday-Saturday from 09:00 or 10:00 until 17.30. Outside of London and other main cities, many businesses, and shops operate reduced hours on Sundays or are closed, but in the larger cities most shops will be open.
Practical Information

Postal services – Practical Information

Stamps can be bought at many outlets, including supermarkets and petrol stations. When writing to a British address, it is advisable to always include the postcode, which, if not known, can be obtained from Royal Mail.
Practical Information

Pharmacists – Practical Information

There are many community pharmacies in towns and villages in and around the UK where pharmacists will be able to dispense medication, dispose of out-of-date medication and offer advice on minor ailments, as well as general health and wellbeing.
Practical Information

Mobile phones and the internet – Practical Information

The UK network uses the 800, 900, 1400, 1800, 2100, 2300, 2600, 3400 and 3600-4000 MHz Dual (2g) / Tri (3g) / Quad (4g) and fifth generation (5g) bands, so visitors will need to confirm their handset runs one of these bands.

Your clients will need to contact their service provider directly for specific details.
Practical Information

UK customs regulations – Practical Information

Visitors can bring some goods from abroad without having to pay UK tax or ‘duty’ (customs charges), as long as they’re for their own use. It depends on the type of goods they're bringing in and where they're travelling from.
Practical Information


The voltage in Britain is 220/240 AC, 50 Hz. Electrical plugs have three rectangular pins and take fuses of 3, 5 and 13 amps.
Product development research

Luxury Travel Research

In 2016 there are 16.4 million High Net Worth Individuals (HNWI) worldwide and they are of growing interest to international tourism destinations as their appetite for luxury travel translates into increased visitor spend and, thereby, economic growth.
Product development research

London plus

As part of the Discover England Fund we are delivering a programme of research to support product development in England. We have produced research reports to highlight how product development can help encourage more visitors to extend their travels beyond the capital.
Practical Information

Travelling around Britain – Practical Information

When it comes to travelling around Britain, visitors are spoilt for choice. Whether they prefer to travel at their own pace by car, enjoy the convenience and value of train travel, or opt for coach or plane, there are plenty of options available.
Travelling around Britain

Travelling around Britain by plane

Internal air travel in Britain only makes sense over long distances, where it can save time – for example, London to Scotland, or to one of the many fantastic offshore islands.
Travelling around Britain

Travelling around Britain by car

If your clients want to visit a place that has no access by rail, prefer to travel under their own steam, or if they simply like a little privacy while travelling, travelling by car is a great way to see Britain.
Travelling around Britain

Travelling around Britain by train

Riding the rails is one of the most scenic and relaxing ways to discover the real Britain. A fast and frequent rail network means that nearly all areas of Britain can be easily discovered by locomotive, as well as other methods of public transport.
Travelling around Britain

Travelling around Britain by coach or bus

Travelling around Britain by coach will often save your clients money and offers a scenic alternative to travelling by train, especially if they are on a budget. Just be aware that the journey time will probably be longer to allow for traffic, stops and varying speed limits.
Travelling around Britain

Travelling within cities

Using public transport to travel around urban areas in Britain is fun, insightful and, more often than not, economical. It will give travellers a greater understanding of British people and the infrastructure, as well as helping them get their bearings in their destination.


For centuries Bath has been the place where people came to in order to relax. The ancient Romans came here for the hot thermal waters, and the Victorians came here to take the healing waters and to shop. As a result, Bath today is a mix of ancient culture and refined boutiques, beautiful historic Georgian architecture and elegant eateries, with the Roman Baths still a centrepiece of the city.
27th - 28th November 2020 Harwich

Illuminate Festival

The Illuminate Festival returns to Harwich, bigger and bolder than ever before, as part of a year of worldwide Mayflower 400 celebrations.
27th & 28th August 2020, Clacton seafront

Clacton Airshow

2020 will once again see Clacton’s award-winning seafronts and west greensward be transformed over two days into a fun-filled display/event site and flight viewing area.
3rd May 2020, Promenade Park, Maldon

Maldon Mud Race

Join the thousands who gather to watch contestants brave the mud race! The event features c. 300 entrants, all of whom will be raising money for charities.
Various dates - London

London Fashion Week – Consumer Event

The ultimate fashion industry event, where the world’s top designers showcase their latest collections via catwalk shows, plus curated talks, designer shopping and trend presentations.
14th - 15th August 2019, Plymouth

British Firework Championships

The British Firework Championships will return this August, offering two nights of spectacular pyrotechnics that will illuminate Plymouth Sound. Six top firework companies will battle it out over two nights, each putting on an awe-inspiring ten minute display.
1st January every year - Scotland

Stoats Loony Dook – Consumer Event

Welcome 2018 with a splash! Join the thousands of ‘Dookers’ taking part in this annual dip in the freezing River Forth after their march along the High Street as part of the Dooker Parade.
25th January every year - Scotland

Burns’ Night – Consumer Event

Every January Scotland celebrates the birthday of Robert Burns - the national poet of Scotland - with food, drams, dancing and verse at events across the country.