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Welcome to Visit Britain Industry site

Welcome to the website for VisitBritain/VisitEngland - the national tourism agency. Here you’ll find support for industry professionals through the latest news and information, data and resources, and business development opportunities.

We’re passionate about raising Britain’s profile, increasing the volume and value of tourism exports, and developing England’s visitor economy by working with organisations of all sizes and specialities.

From expert guidance to market intelligence, read on to find out how we can work with you.

Explore our curated information for...

Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.

BELFAST MUSIC TOURS - Exchange Placwe group 2 facing BB

Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.

Bell's Bridge and the SEC Armadillo by the river Clyde in Glasgow, at sunrise.

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

An aerial view of the grounds surrounding Blenheim Palace, an eighteenth-century country house, surrounded by gardens, trees and a lake crossed by a bridge to reach the front of the house. Blenheim Palace - Silver award winner for the Large Visitor Attraction of the Year at the VisitEngland Awards for Excellence 2023.

Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

A sign which reads "Welcome to Noah's Ark Zoo Farm" with various staff members standing in front wearing matching branded tops. Noahs Ark Zoo Farm - Gold award winner for the Accessible and Inclusive Tourism Award at the VisitEngland Awards for Excellence 2023.

Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.

Two men standing in front of street art, dancing

Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.

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Latest news and press releases

Read our latest press releases, updates and announcements – covering both destination and corporate news.

Explore ways to work with us

Use the filters to search the opportunities, support and collaborations that we provide for organisations in the international leisure and business events sectors.

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Various, Germany 2nd - 4th July 2024

Promote your destination during a 3-day sales mission to Dusseldorf, Frankfurt and Munich, including 3 networking events with German based business event agencies and corporates responsible for booking international events in Europe.

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Germany
VisitEngland

In July 2024, the MeetEngland team will host a trade mission to Germany to engage with meeting, incentive, conference, and event organisers from the corporate market.

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Germany
VisitEngland

VisitEngland’s Tourism Superstar 2024 competition has launched today, Monday 19 February, with the public urged to get involved and cast their vote.

VisitEngland

A collage of nominees for Tourism Superstar 2024
VisitEngland

Get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Shutterstock / Foxy burrow

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VisitBritain
Barcelona, Spain 19th - 21st November 2024

Promote your destination and partners at IBTM World, a leading trade show for the meetings, incentive, conferences and events sector.

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Spain
VisitEngland
Various September 2024 - February 2026

We are currently gathering expressions of interest for our proposed leisure trade events programme.

VisitBritain

North American travel trade attending DBNA 2023
VisitBritain

These events offer a valuable opportunity to connect with targeted international buyers relevant to the UK industry. The event formats are tailored to each specific market, offering you the opportunity to meet and discuss business opportunities in this market for your business or region.

VisitBritain

North American travel trade meeting during DBNA 2023 in San Francisco

An opportunity to be part of our 2024 multi-million pound international campaign.

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USA
VisitBritain
Online 14th November 2023
Price: Free

Prepare for winter, save on energy, and embrace a low carbon future with VisitEngland's webinar for the tourism and hospitality sector. Learn from energy experts about cost-effective solutions to lower your bills and reduce emissions.

Getty Images/Image Source

Close up of a blond woman wearing a stripy top and red head scarf, having a coffee and looking down at a lap top screen, smiling.
VisitEngland

Partner with us to reach international consumers and trade.

VisitBritain/John Finney

Hiker walking along a path on the mountain ridge at sunset

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

Getty Images/Solstock

A senior group of friends wearing lifejackets enjoying rowing in a single boat on the River Derwent
VisitEngland

Save money, reduce your environmental impact, support your local community and win more customers with our sustainability guide and inspirational case studies.

VisitBritain/The Green House Hotel, Bournemouth, Grounded Enterprises

Close up of vegetable plants being planted out at the Green House Hotel, Bournemouth
VisitEngland

Make your business accessible to all and widen your market and tap into a £15 billion plus market.

VisitBritain/Peter Kindersley

Two women taking a selfie, Helmsley Castle in the background
VisitEngland

The VisitEngland Awards for Excellence recognise the best of England's tourism industry.

VisitBritain/DanielaLuquini

Trophies for the VisitEngland Awards for Excellence 2023. Warner Bros. Studio Tour - The Making of Harry Potter, Hertfordshire.
VisitEngland

Elevate your business, attract new customers and enjoy exclusive benefits with our star ratings, accreditations or awards.

VisitBritain/Peter Kindersley

Accessible bedroom, large double bed
VisitEngland

Use our tools and resources to find destination knowledge, new products, images and more.

National Geographic

People clapping during the Traveller Food Festival show

Looking to actively reach the Indian travel trade? Destination Britain India is the perfect opportunity to gain exposure in this market.

Australia
VisitBritain

Looking to actively reach the Indian travel trade? Destination Britain India is the perfect opportunity to gain exposure in this market.

India

Showcase Britain 2024 is VisitBritain’s international B2B hosted buyer programme. The programme brings a fantastic chance for UK suppliers to connect with a target of 120 hosted international leisure travel buyers.

VisitBritain/Rama Knight

A group of people walking the Prime Meridian line at Greenwich Observatory, London

Looking to actively reach the Chinese and Hong Kong travel trade? Destination Britain China
is the perfect opportunity to gain exposure in this market.

VisitBritain

Groups of people sitting at tables discussing business at Destination Britain China

Looking to engage with VisitBritain to discover latest activities and opportunities? Come and meet with us and UKinbound exhibitors.

VisitBritain

London, Excel

Groups of people meeting at World Travel Market

In November 2024, the MeetEngland team will be on stand at this leading events trade show in Barcelona, taking part in scheduled appointments and networking opportunities with global event planners and associations.

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Spain
VisitEngland

The exhibition format of Destinations Exchange Europe will allow buyers to recognise and meet the various supplier categories in well-defined sections organised geographically. With extended networking opportunities outside of the B2B meetings, attendees will get the chance to continue their conversations in a more relaxed ambiance. The event will gather over 300 representatives from the European and global tourism industry, an exceptional opportunity to meet, learn, and thrive.

National Trust/James Osmond

Man in red jacket walking away into the sun at the top of a mountain path

The MeetEngland team will be joined by English stand partners on the official MeetEngland stand, taking part in scheduled appointments and networking opportunities with global event planners and associations at this leading business events trade show in Las Vegas.

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USA
VisitEngland

In May 2024, the MeetEngland team will be attending leading business events trade show, IMEX Frankfurt on the official MeetEngland stand, taking part in scheduled appointments and networking opportunities with global event planners and associations. 

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Germany
VisitEngland

Get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Shutterstock / Foxy burrow

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VisitBritain
VisitEngland

Save money on energy this winter and ready your business for a low carbon future

VisitBritain/Getty Images

Woman using a laptop behind the counter in a gift shop
VisitEngland

Expand the distribution and sales of your tourism product, or earn commission via the affiliate scheme and travel trade discounts on over 500 British experiences available to book online.

Red Bike Tours

Old london Tour
VisitBritain

Discover industry insights, useful advice in our live webinars, recordings and FAQs.

Getty Images/10'000 Hours

Cheerful handsome mature man at home speaking on video call using laptop
VisitEngland

Grow the profile of your business – for free – by sharing your consumer and trade news.

Louise Morris/ All Points East

A stream of confetti covering the main stage at All Points East in London
VisitBritain

TXGB is a digital platform that brings together tourism businesses to drive sales and boost productivity by connecting the market in a new and unique way.

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Find advice, training and support for Britain business event stakeholders and partners.

Shutterstock / Nattapoom V

Image Edinburgh

Balmoral's clock tower with Edinburgh cityscape skyline and Scott Monument background during sunset

Join our high-profile campaign to celebrate England’s vibrant visitor economy.

VisitBritain/Eureka!

Young girl with Downs Syndrome feeling textures on a board
VisitEngland

VisitEngland’s annual Tourism Superstar award celebrates the dedication and passion of our industry’s employees and volunteers.

VisitBritain/Daniela Luquini

Photo of Tourism Superstar Winner at the VisitEngland Awards for Excellence 2023 - Geoff Colvin, Kent & East Sussex Railway - in front of the branded photo backdrop
VisitEngland

Find out what Britain can offer your international business event across each nation.

Blenheim Palace

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Designed for tourism businesses in England, our free training equips you with the skills and knowledge to reach new international customers.

VisitBritain/Mark Gilligan

Person standing near lake watching a rainbow in cloudy sky.
VisitEngland

Looking to actively reach the Brazilian travel trade? The Brazil Roadshow 2023 is the perfect opportunity to gain exposure in this market.

Brazil

Bringing together association meeting planners, professional conference organisers and decision-makers from nations and city convention bureaus.

EICC, Edinburgh

EICC, Edinburgh, Exterior

Looking to engage with Nordic trade? This workshop will be a high-impact opportunity to showcase your product, get exposure and develop your business relationships with buyers from Norway, Sweden and Denmark.

10'000 Hours / Digital Vision / Getty Images

Global business meeting in conference venue, luggage in the background
VisitBritain

Spain Roadshow 2023 – in cooperation with Tourism Ireland.

VisitBritain

Attendees posing for a photo at a Spain Roadshow event in 2022

Grants to support bid for new events, grow existing events, secure Government advocacy in key priority sectors.

Bookingline Ltd

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Las Vegas, USA 8th - 10th October 2024

Promote your destination and partners at IMEX America, one of the leading trade shows or the meetings, incentive programs, conferences and the events sector.

USA
VisitEngland
Frankfurt, Germany 14th - 16th May 2024

Promote your destination and partners at IMEX Frankfurt, one of the leading trade shows or the meetings, incentive programs, conferences and the events sector.

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Germany
VisitEngland

Read the latest press releases, updates and announcements – covering both destination and corporate news.

Tim Grist Photography / Moment Open / Getty Images

Close up image from the rear of a TV camera with an external directional microphone and XLR lead mounted on the camera. The camera operators hand on the focus hand grip with out of focus people in the background.

Essential information, advice and resources for tourism businesses in England – plus useful contacts, training and guidance on your legal obligations.

VisitBritain/Getty Images

Female receptionist smiling at the camera working on laptop at Hotel check in
VisitEngland

Free resources to help your business reach new international customers.

VisitBritain/Getty Images/SolStock

A multi-racial family of four, a mother, father and their two little boys walking along the platform at Newcastle railway station
VisitEngland

Looking to actively reach the North American travel trade? Destination Britain North America 2023 is the perfect opportunity to gain exposure in the USA and Canada.

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Research and insights

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Male cafe owner smiling at his phone in front of the counter in the restaurant

Research and insights

Find the latest consumer and industry data and insights on domestic and inbound tourism in the UK, Britain and England. Learn about key previous trends, and explore those that are set to influence the industry in years to come.

The latest news, straight to your inbox

The latest news, straight to your inbox

Register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals. Packed with news, resources, events and market intelligence.

Register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals. Packed with news, resources, events and market intelligence.