Explore England's Heartland & Nottinghamshire - Fri 2 March 2018 to Tues 6 March 2018

About Explore Great Britain

Dear Partner,

I am delighted you are joining us for the ExploreGB educational trip and I hope you enjoy your time touring Great Britain.

Our Product Development Team in London have been working incredibly hard over the past 12 months to ensure you have a fantastic trip with new itineraries including visits to top attractions, hotels and destinations which you can sell to your clients.

Below you will find a detailed itinerary of your educational trip, along with a comprehensive map and contact details for all the suppliers you will be meeting with throughout the tour.

I hope this ExploreGB educational experience provides you with the inspiration and contacts necessary to enable you to deliver your own tours to Great Britain.

Best Wishes,

Carol Dray Commercial Director

Explore Central England

Stretching from the Cotswolds in the West, to the waterways and coastline of Norfolk in the East, with vibrant Birmingham at its heart, Central England is home to many well-loved, and easily accessibly destinations, including Stratford-Upon-Avon – the birthplace of Shakespeare.

Key gateways

Birmingham, East Midlands


Day 1

Friday 2 March

Newcastle - Birmingham

16:35 Newcastle – Birmingham by train
19:27 Arrive into Birmingham New Street train station
20:30 Check in/ dinner at Malmaison
Overnight AC Mariott, Birmingham

Itinerary Details

This itinerary starts with a train journey from Newcastle in the North East of England to Birmingham, in the Midlands – taking approximately three hours.

Supplier Information

Name Malmaison Birmingham
Category Food, beverage & Entertainment Venues
olourful, vibrant, creative dishes make up our menus at Chez Mal Brasserie in Birmingham. With our restaurant sitting in a prime location adjoining The Mailbox shopping centre, Chez Mal is the most exciting new destination brasserie and bar in town.
Our brasserie and restaurant in Birmingham brings you a stylish twist on classics in a relaxed and distinctively designed environment. The ambience adapts from day to night, where meetings turn to mingling and the shimmer and neon levels turn up a notch. This artful setting attracts both the intimate diners and the cool crowds alike. Join us for a special event in one of our private dining rooms, or throughout the day for breakfast, lunch and dinner. Our restaurant in Birmingham is a great option at any time of day.
Phone 0330 016 0831
Email eventsdesk@malmaison.com
Website https://www.malmaison.com
FIT or Groups: n/a

Supplier Information

Name AC Marriott, Birmingham
Category Accommodation

A sophisticated hotel experience in Birmingham's city centre. Access the best of Birmingham from our superbly located city centre hotel. Situated in the heart of the city, the AC Hotel Birmingham offers something for travellers of all types. Business travellers will love our convenient location near ICC Birmingham, while guests visiting the city for pleasure will appreciate our proximity to the Mailbox, Birmingham's vibrant retail and dining hub.

Phone 0121 6439344
Website https://www.marriott.co.uk/hotels/travel/bhxac-ac-hotel-birmingham/
FIT or Groups: N/A
Day 2

Saturday 3 March


08:00 Breakfast
09:00 Leave for Cadbury World
10:00 Start the Cadbury World tour including Bournville Village
12:30 Finish tour
12:45 Drive to Jaguar Land Rover Experience
13:30 Lunch at Jaguar Land Rover Experience
14:00 Start Jaguar Land Rover Muds & Ruts Experience
17:30 Finish Experience and drive back to hotel
18:00 Freshen up at the hotel
19:15 Dinner in central Birmingham at Ashas Restaurant
Overnight AC Marriott, Birmingham

Itinerary Details

When it comes to chocolate, Cadbury is well and truly the nation’s favourite – and a tour of Cadbury World goes behind the scenes to reveal what it’s like to be tasked with making delicious confectionery.

Having tried and tested some delicious chocolate it’s time for a totally different kind of thrill, at the Land Rover Experience in Solihull. This is a great chance to get behind the wheel of a 4X4 and try motoring across a range of different terrains… led by an instructor of course!

Dinner this evening is at Ashas Restaurant, known for excellent Indian cuisine.

Supplier Information

Name Cadbury World Tour
Category Guided Tours
Uncover the heritage and history of Bournville Village
Fascinating for all ages, the Bournville Experience focuses on the Quaker ethics of the Cadbury family and how the Bournville Village came to be built. Come and see how the values that were so important to the company's founders are still relevant in the company today.
Uncover a world of chocolate delights and enjoy a fascinating, fun-packed day out at Cadbury World. From learning how your favourite confectionery is made and uncovering the fascinating story of Cadbury chocolate, to playing in chocolate rain and adding your favourite treat to a delicious pot of warm liquid Cadbury Dairy Milk.
Phone 0844 880 7667
Email cwreservations@mdlz.com
Website https://www.cadburyworld.co.uk/en
FIT or Groups: N/A

Supplier Information

Name Jaguar Land Rover Experiences, Solihull
Category Guided Tours


Whether or not you've visited before, Land Rover Experience Solihull will provide a great experience for individuals as well as for corporate events and entertainment.

For over half a century, Land Rover has pursued a single-minded goal - to build the best SUVs in the world. From the very outset, we have also dedicated ourselves to providing world class driving and manufacturing tour experiences.

Phone 0333 733 3003
Email solihull@landroverexperience.com
Website http://www.solihull.landroverexperience.co.uk/
FIT or Groups: N/A

Supplier Information

Name Asha's Restaurant
Category Food, beverage & Entertainment Venues
Profile An award-winning dining experience in the vibrant heart of the UK’s capital of curry, Asha’s celebrates Birmingham’s proud cultural heritage of Indian cuisine. Our city centre location, close to The ICC and Symphony Hall, makes Asha’s the perfect venue for an after-work gathering, a pre-theatre meal or a post-movie curry. Signature cocktails and spectacular food in a stunning setting, enjoy the finest Indian culinary traditions in truly opulent surroundings. It’s everything Indian food should be.
Phone 0121 200 2767
Email reservations@ashasuk.co.uk
Website http://ashasbirmingham.co.uk
FIT or Groups: n/a
Day 3

Sunday 4 March


07:30 Breakfast
08:30 Leave for  the Heights of Abraham
10:00 Arrive at the Heights of Abraham
10:15 start the tour of the Heights of Abraham
12:45 Lunch at the Heights of Abraham
14:00 Coach transfer to Newstead Abbey
15:15 Guided tour of Newstead Abbey, Nottinghamshire
16:15 Transfer to Nottingham
16:45 Arrive at Lace Market
18:00 Tour Nottingham Castle
19:00 Dinner at World Service Restaurant
20:30 Depart Nottingham Castle to return to Stratford-Upon-Avon
Overnight Mercure Shakespeare, Stratford-upon-Avon

Itinerary Details

The Heights of Abraham is one of the lesser known highlights of the Peak District. Opening in the 1780s, the caverns cover the hills above Matlock. Arrive by cable car and explore the estate.

Travelling south, a guided tour of Newstead Abbey, led by character guide “Lord Byron, reveals the poet’s love for the building – not to mention a selection of letters and manuscripts he wrote here between 1808 and 1814. The Abbey’s gardens are home to a dramatic Japanese oak and pretty blooms in springtime, while annual exhibitions here showcase fine artwork.

From Newstead Abbey, it’s just a 30 minute coach journey to Nottingham, home of Robin Hood. And what better way to capture the spirit, history and culture of Nottingham on a Robin Hood Town Tour? Led by award-winning guide and actor Ezekial Bone, the tour shares fascinating facts and tales about the city while exploring iconic areas like the Lace Market, in particular, examining the history of the Nottingham textile industry.

Also within the city, the hilltop Nottingham Castle gazes out across the rooftops. A guided tour of this 17th century fortress reveals its links with the heroic outlaw, Robin Hood, and gives the chance to see the famous Robin Hood statue – as well as the intricate network of man-made caves beneath its foundations.

Dinner this evening is at the award-winning World Service Restaurant. Set in a heritage-rich house that dates back to the 17th century, the restaurant blends fresh, seasonal produce with modern British concepts.

Supplier Information

Name The Heights of Abraham
Category Attraction
Profile The Heights of Abraham, on the edge of the Peak District, 9 miles from Chatsworth, offers the UK’s cable car summit experience with landscaped grounds, interactive exhibitions, underground guided cave tours, restaurant dining with spectacular views down the Derwent Valley.
Phone 01629 582365
Email office@heightsofabraham.com
Website http://www.heightsofabraham.com/
Min - Max capacity: Capacity per hour is only limited by the frequency of cable cars, which operate throughout the day until thirty minutes before closing time. Private hire of the entire site is also available.
Frequency: Admission to The Heights of Abraham available any operational time up until 1 hour before closing. Guided cavern tours operate throughout the day. Just turn up at the cavern entrance to take the next tour.
Private tours: Yes private tours can be arranged in advance
FIT or Groups: n/a
Extra information: For additional information about photo libraries, toolkits, additional overseas trade rates and point of sale designed to help you sell your trip to the Heights of Abraham, please contact david@heightsofabraham.com

Supplier Information

Name Newstead Abbey - Guided Tour
Category Guided Tours
Profile Newstead Abbey’s landscape owes much of its beauty to the River Leen, which feeds the lakes, ponds and cascades that ornament Newstead’s gardens. The grounds provide the perfect place for a relaxing outing all year round, with fabulous wildlife including peacocks, swans and geese. Visit in the spring and enjoy the spectacular displays of colour from the rhododendrons, picnic by the lake in the summer, see the stunning Japanese maples in autumn or take an invigorating walk in winter
Phone 01623 455 900
Email newstead.abbey@nottinghamcity.gov.uk
Website http://www.newsteadabbey.org.uk/explore/newstead-abbey-gardens
FIT or Groups: N/A

Supplier Information

Name Nottingham Robin Hood Town Tour
Category Guided Tours
Profile Multi award winning Robin Hood Town Tour is the definitive way to explore the City of Nottingham, learn all about the legend of Robin Hood and to find out what #RobinHoodRecommends. A one stop shop so visitors can make the most of their stay.
Phone 00 44 7941 210986
Email contact@ezekialbone.com
Website http://www.ezekialbone.com/
Min - Max capacity: Maximum 50-60
Frequency: Regular Sat tours 1400-1630. Private / Group Booking on request. Available all year.
Private tours: Yes
FIT or Groups: Both FIT and groups
Translation: A more sight-seeing orientated tour is available for non-English speaking Group Bookings.
Extra information: Non English speaking group bookings can facilitated by translators brought by the group.

Supplier Information

Name Visit Nottinghamshire
Category Tourist Board / DMO / Local Authority
Profile Visit Nottinghamshire is the official tourist board for the city of Nottingham and county of Nottinghamshire. Famous around the world for the legend of Robin Hood and the beautiful Sherwood Forest.
Phone + 44 8444775678
Email info@visit-nottinghamshire.co.uk
Website https://www.visit-nottinghamshire.co.uk/
Frequency: There are various tours in Nottingham and Nottinghamshire, please get in touch for more information
Private tours: Yes
FIT or Groups: FIT and Groups
Translation: We have translated website pages: French, Spanish, German, Polish, Russian, Japanese, Mandarin and Italian

Supplier Information

Name Nottingham Castle and Cave Tours
Category Attraction
Profile Historic site at the heart of the Robin Hood legend and starting point for the English Civil War. Situated on a high rock, Nottingham Castle commands spectacular views over the city and once rivalled the great castles of Windsor and the Tower of London.
Phone 00 44 1158761400
Email rachel.james@nottinghamcity.gov.uk
Website http://www.nottinghamcastle.org.uk/
Frequency: Daily
Private tours: Yes
FIT or Groups: FIT and Groups

Supplier Information

Name World Service
Category Food, beverage & Entertainment Venues
Profile Nottingham's premier restaurant and dining experience uniquely housed within the elegant surroundings of the listed 17th century Newdigate House. Enjoy gourmet cuisine with flair, fresh, local and seasonal dishes of an exceptional standard.
Phone 00 44 1158475587
Email Dan@worldservicerestaurant.com
Website https://www.worldservicerestaurant.com/
Min - Max capacity: 50 covers plus two private dining rooms
FIT or Groups: FIT and Groups
Day 4

Monday 5 March

Shakespeare's England

07:00 Breakfast
09:30 Visit to Shakespeare’s birthplace
10:45 Walk to Shakespeare’s New Place
11:00 Visit to Shakespeare’s New Place
12:00 Tour of the Shakespeare’s Schoolroom & Guildhall Schoolroom
12:45 RSC visit to see The Plays the Thing exhibition (booked)
13:30 Lunch at the Rooftop Restaurant
14:30 Travel to Purity Brewery
15:00 Start Purity Brewery Tour/ Cotswold’s Distillery
16:30 Return to hotel
17:00 Freshen up at hotel
17:30 Dinner at The Arden Hotel
19:00 See a RSC performance (The Duchess of Malfi)
22:00 Show finishes and walk back to hotel
Overnight Mercure Shakespeare

Itinerary Details

Today is a day of all things Shakespeare, and Stratford-upon-Avon is synonymous with this Great British icon.

Starting at Shakespeare’s birthplace,  visitors are taken back in time to see where it all began, giving a glimpse into his family life, and the chance to admire some rare artefacts.

Just a short walk away, Shakespeare’s New Place is where the playwright lived out his final years. It’s also where he wrote his later plays – such as The Tempest. Despite the house itself being demolished in 1759, a commemorative garden still pays homage to its world-famous resident.

The historic timber framed buildings of Shakespeare’s Schoolroom & Guildhall give an insight into Shakespeare’s schooldays. There is the chance to see where he studied between the ages of 7 and 14, and even try some Tudor school work!

And for a real taste of the history of Shakespeare and his plays, the Royal Shakespeare Company’s interactive exhibition, ‘The Play’s The Thing’, brings them to life. Stunning costumes and props are on display, and there’s even the chance to try out the Magic Mirror and Director’s Desk.

Stratford-upon-Avon is a beautiful town, and nowhere is this more evident than from the Rooftop Restaurant at the Royal Shakespeare Company. This makes a great spot for lunch and offers stunning views.

Leaving Stratford-upon-Avon behind, it soon becomes clear why The Good Pub Guide has named Purity Brewery “Brewery of the Year 2018”. With award-winning beers, and an eco-friendly, energy efficient brewery this fascinating tour reveals the brewery’s history and gives the chance to taste some samples.

And after a day’s exploring (and maybe a beer or two!) The Arden Hotel offers the perfect place to relax.. This boutique hotel in the heart of Stratford boasts a Waterside Brasserie restaurant as well as a dedicated Champagne bar for those who like to enjoy a glass of fizz.

Finishing the day with a touch of Shakespeare, The Royal Shakespeare Company’s Swan Theatre is one of the most intimate, atmospheric places to watch a performance – on this occasion, The Duchess of Malfi, which tells the tale of a fiercely independent Duchess, whose brothers try to prevent her from marrying the man she loves.

Supplier Information

Name Shakespeare's Schoolroom & Guildhall
Category Attraction
Profile Shakespeare’s Schoolroom

Discover the schoolroom where William Shakespeare was educated and inspired to become the world’s greatest playwright.

History of the Guildhall

Shakespeare's Schoolroom & Guildhall is a window onto Stratford's past, and onto the childhood of the world's greatest playwright.

Historian and broadcaster Michael Wood has called it "one of the most atmospheric, magical and important buildings in the whole of Britain." Outstanding timber-framed architecture, rare historic wall paintings and a rich legacy of amazing stories make it one of Stratford's must-see sights.
Phone 01789 203 170
Website http://www.shakespearesschoolroom.org/
FIT or Groups: N/A

Supplier Information

Name Royal Shakespeare Company (RSC)
Category Attraction
Profile The Royal Shakespeare Theatre is a 1,040+ seat thrust stage theatre owned by the Royal Shakespeare Company dedicated to the English playwright and poet William Shakespeare.
Phone 01789 403493
Website https://www.rsc.org.uk/
FIT or Groups: N/A

Supplier Information

Name Purity Brewery Tours
Category Guided Tours

Interested to see how we brew our award winning beers? Intrigued to see how we maintain Pure Quality in every beer? Or curious to find out how we how have created a successful, eco friendly and energy efficient brewery? Why don’t you join us on one of our popular and award winning brewery tours.

Phone 01789 488007
Email sales@puritybrewing.com
Website https://puritybrewing.com/brewery-tours/
FIT or Groups: N/A

Supplier Information

Name Royal Shakespeare Company (RSC)
Category Attraction
Profile The Royal Shakespeare Theatre is a 1,040+ seat thrust stage theatre owned by the Royal Shakespeare Company dedicated to the English playwright and poet William Shakespeare.
Phone 01789 403493
Website https://www.rsc.org.uk/
FIT or Groups: N/A

Supplier Information

Name Mercure Hotel, Stratford-Upon-Avon
Category Accommodation
Phone (+44)2477 092802
Email H6630@accor.com
Website https://www.accorhotels.com/gb/hotel-6630-mercure-stratford-upon-avon-shakespeare-hotel/index.shtml
FIT or Groups: N/A
Day 5

Tuesday 6 March


08:00 Breakfast
09:15 Drive to Heathrow Airport
10:45 Arrive at London Heathrow Airport