Great Inverness Loch Ness fund

The four-year £2 million ‘Great Inverness Loch Ness fund’ sees Visit Britain working in partnership with VisitScotland and Visit Inverness Loch Ness to build inbound tourism to the area.

Playing to its area’s strongest asset, we are showcasing the variety of experiences that can be enjoyed in the Inverness and Loch Ness area, using the theme: ‘Come hunting for Nessie, stay for the experience’.

The third year of activity was launched in September 2017, with a six week digital and social media campaign in France Germany and the Netherlands.  The consumer media campaign is being supported by press, blogger and trade visit




Come hunting for Nessie; stay for the experience