Horse racing - Sport of Kings

VisitBritain launched a new campaign, ‘Horse Racing – Sport of Kings’ was officially launched during the Dubai world cup on March, 2018 in collaborationg with American Express Middle East.

Horse racing is a major sport in England with a long standing history, and this campaign aims to promote a series of luxury horse racing itineraries to horse racing enthusiasts in the Middle East, and to inspire them book these experiences.