Join the World - New domestic marketing campaign launched
Join the World – Discover the UK: new domestic marketing campaign launched
The campaign targets the ‘lost generation’ of young people from Great Britain and Northern Ireland and encourages them to take a holiday at home. Statistics show that 16-to-34 year olds took almost 1.4 million fewer holidays at home last year compared to a decade ago.
Using social media influencers and travellers from overseas to highlight the amazing moments and experiences that can only be had on a holiday in the UK, the campaign is being promoted across digital and social media channels (Facebook, Instagram and Snapchat) and through dozens of digital billboards throughout the UK. Online traffic is then driven to a hub on www.visitbritain.com/jointheworld (link is external) featuring blogs and user-generated content showcasing seasonal events, activities and experiences.
You can also get involved by uploading images of amazing moments in your destination or of your product on social media using #lovegreatbritain and #loveUK for the chance to feature on the hub.
The campaign is run in partnership with the national tourism organisations of Northern Ireland, Scotland and Wales and tourism businesses and destination management organisations across the UK.
This is the sixth year that VisitEngland has run a campaign to boost domestic tourism and get people out exploring the UK.