VisitBritain/VisitEngland Annual Review 2017/18

On October 9th, 2018, VisitBritain launched our annual review, announcing that visitors spent more than £1 billion in Britain last year as a result of our international and domestic activity. This means that for every £1 that Government invested in us, we delivered £25 to the British economy – spread across the nations and regions.

2017 set a record for inbound tourism to Britain with 39.2 million visits and £24.5 billion visitor spend. We’re on track to break our target of 40 million inbound visitors this year – two years early. In addition, domestic holidays saw good growth last year with £70 billion spent in England by domestic visitors.

Our strategic priorities for 2017/2018 are as follows:

To find out more about the VisitBritain Annual Review, please visit the Annual Review website.

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