VisitBritain is the national tourist board for Great Britain with the remit to promote Britain to potential visitors in a modern and appealing way.

Our travel trade strategy in Australia is to work with key intermediaries to generate incremental visitors, more often, travelling across the nations (England, Wales & Scotland) and all regions of Britain, spending more money.

To achieve this, VisitBritain will:

  • Work with industry partners to leverage reach and value
  • Bring relevant new product experiences to market
  • Ensure the most relevant destination content is available

All of these images, and many more are available at

Your Local Contact

George Christakis
Commercial Manager
Telephone: +61 447 274 956

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Helpful links

Every month we highlight the latest news and information for travel professionals selling Britain.

Clients not too sure about those practical bits and bobs for their trip to Britain? Never fear – here is all you need to know on those questions. (You’ll find all you need to know to answer even their trickiest question…)

And find our maps and guides to the UK here

From traditional and tasty to cultured and quirky, there are thousands of events of all different types happening in Britain every month. Click here for our comprehensive list of the best events going on in 2020-21.

Get access to a wide range of recommended attractions, tours and travel essentials through the VisitBritain Shop.

For a wide selection of image assets, click here.

From great venues and leading international event professionals, to world renowned research and expertise, here is everything you need to know about hosting your client’s business event in Britain.

Looking to up-skill even more on Britain? Check out the latest modules available on the BritAgent training platform.

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