Local Team: Australia

Australia B2B Approach

VisitBritain is the national tourist board for Great Britain with the remit to promote Britain to potential visitors in a modern and appealing way.

Our travel trade strategy in Australia is to work with key intermediaries to generate incremental visitors, more often, travelling across the nations (England, Wales & Scotland) and regions of Britain, spending more money.

To achieve this, VisitBritain will:

  1. Work with industry partners to leverage reach and value to the key segments of Explorers and Buzzseekers.
  2. Bring relevant new product experiences to market
  3. Ensure the most relevant destination content is available


Latest Accommodation Update

Check out our latest accommodation update featuring new and upcoming openings, refurbishments, expansions and more across Britain. For more information, click here.

9 hidden gems in Britain

The UK is home to some of the world’s best –  attractions. Swerve away from some of the classics instead and there are numerous alternatives that are just as enticing.

UK Gateway Hubs

With a vast collection of highly connected airports it is easier than ever for visitors to fly into Britain from all over Australia. Most airports have excellent links to public transport which provides a simple solution for visitors travelling within cities or around the country.

Click here to explore our interactive map and find out more about our airports and their domestic links.

Featured Itineraries

A foodie vacation

1 - 6+ days

Mevagissey, CornwallTaste buds at the ready? Home to Michelin-starred restaurants, world-famous chefs, farmers’ markets and gastropubs, Britain’s food scene is hugely varied and always evolving.

Our food and drink itineraries are a great way for your clients to enjoy the best of Britain’s local flavours.

10 unmissable driving routes

1 - 3+ days

From mountain passes to scenic coastal drives, Britain has plenty of stunning driving routes that are ideal to build a driving holiday around.


Click here for more.

Tour Britain by train

1 - 6+ days

Discover the beauty of Britain on scenic railway journeys and travel easily between iconic cities and stunning countryside. A fast and frequent rail network means that nearly all areas of Britain can be reached by train.

Click here to find inspiring train journeys throughout Britain.

48 hours in Manchester for a football fan

2 days

Manchester United Football StadiumHome to the most successful English club in history Manchester United and the current Premier League champions Manchester City, Manchester is a must-visit for football fans.

Immerse yourself in all things football on this 2-day itinerary and experience the thrills of game day.

Britain Toolkit

Every month we highlight the latest news and information for travel professionals selling Britain.

Clients not too sure about those practical bits and bobs for their trip to Britain? Never fear – here is all you need to know on those questions. (You’ll find all you need to know to answer even their trickiest question…)

From traditional and tasty to cultured and quirky, there are thousands of events of all different types happening in Britain every month. Click here for our comprehensive list of the best events going on in 2018-19.

Get access to a wide range of recommended attractions, tours and travel essentials through the VisitBritain Shop.

For a wide selection of image assets, click here.

From great venues and leading international event professionals, to world renowned research and expertise, here is everything you need to know about hosting your client’s business event in Britain.

Looking to up-skill even more on Britain? Check out the latest modules available on the BritAgent training platform.