The North America B2B approach supports the overall mission of VisitBritain by promoting Great Britain as the top tourist destination for American and Canadian travellers.
Our travel trade strategy is to work with key local intermediaries as well as the UK tourism industry in order to generate incremental visits as well as increase visitor value and volume throughout England, Scotland and Wales. Our B2B approach also integrates with the US marketing and PR strategy. See below to read about our current global campaign, I Travel For.
During 2018-19, our product development efforts will be concentrated on the following themes:
- Discover England Fund
- Food & Drink
Carl Walsh, Director – Travel Trade, North America
Canada (Toronto based)
Lynda Falcone, Travel Trade Manager, Canada
USA Western & Central (Los Angeles based)
Lisa Sjolund, Senior Travel Trade Manager, Western & Central
USA Eastern & Central (New York based)
Tara Barnes, Travel Trade Manager, Eastern & Central
Discover England Fund (New York based)
Tara Didi, Product Development and Distrobution Manager (DEF)