North America

VisitBritain launched a new global marketing campaign, Escape the Everyday in Fall 2021. The campaign aims to support the tourism industry by inspiring overseas visitors to travel to Great Britain on holiday. An international partner toolkit has been created to provide you – our valued travel trade, commercial, content and media partners – with the information and tools to help sell Britain, build consumer confidence, and inspire international travellers to choose Great Britain as their next holiday destination.  For more details, click here.

Scroll down for helpful resources, local contacts and more. Don’t forget to register for our monthly travel trade newsletter and engage with us on our new North America Facebook and Instagram channels!


As an industry worth £127 billion annually and supporting 200,000 small-to-medium sized businesses across the country, tourism will continue to play a vital role in Britain’s recovery.  To share the latest insights, we’ve launched a series of live webinars and informational videos focusing on the Covid-19 impact and various ways VisitBritain, the UK Government and UK Tourism Industry are working together to insure tourism rebounds.

Click here to be redirected to the webinars page to watch on-demand. Please sign up for our newsletter to be alerted of upcoming webinars and more.

North America Market Approach and Resources

The North America B2B approach supports the overall mission of VisitBritain by promoting Great Britain as the top tourist destination for American and Canadian travellers.

Our travel trade strategy is to work with key local intermediaries (tour operators and travel agent consortia) as well as the UK tourism industry in order to generate incremental visits as well as increase visitor value and volume throughout London, England, Scotland, Wales, and Northern Ireland. Our B2B approach synergizes with the US marketing and PR strategy.

Our product development strategy is led by our Commercial division and has focused on the Discover England Fund, Food & Drink, Rail and Gateways. To learn more about the Discover England projects, click here and feel free to reach out to Tara Didi, our DEF expert based in New York.

All of these images, and many more are available at

Your Local Contact

Tara Barnes
Travel Trade Manager, Eastern & Central Region (New York)

One Dag Hammarskjöld Plaza
885 Second Avenue, 28th Floor
New York, NY 10017

Telephone: +1 212-850-0339

Jonathan Heasman
Travel Trade Manager, Western USA (Los Angeles)

2029 Century Park East, Suite Suite 1350
Los Angeles, CA 90067

Telephone: +1 310-201-3025

Lynda Falcone
Travel Trade Manager, Canada

777 Bay Street, Suite 2800
Toronto, ON M5G 2G2

Telephone: +1 416 646 6677

Carl Walsh
Director Travel Trade, North America (New York)

One Dag Hammarskjöld Plaza
885 Second Avenue, 28th Floor
New York, NY 10017

Telephone: +1 212 850 0338

Tara Didi
Product Development and Distribution Manager- DEF (New York)

One Dag Hammarskjöld Plaza
885 Second Avenue, 28th Floor
New York, NY 10017

Telephone: +1 212-850-0324

Featured itineraries

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Helpful information

Helpful resources and useful links to help you sell Great Britain:

Travel Advisors Guide to Great Britain & Northern Ireland (digital) – a comprehensive destination guide including tours, attractions, itineraries, transportation, airports and a UK, US and Canadian tour operator guide.

Practical information for visiting the UK – opening hours, VAT, National Holidays and more.

Maps and guides – city maps, national park guides, London Transport and more.

Event Calendar – overview of upcoming consumer events across the UK.

VisitBritain Shop –  offers a wide range of attractions, tours and travel tickets.

BritAgent – online training programme created to provide you with specialized product and destination knowledge.  For a mobile companion platform, dive into BritAgentPro. It’s full of helpful content to increase your knowledge of England, Scotland, Wales and Northern Ireland. Whether it’s on your desktop, tablet or phone, you’ll have instant access to all the tools you need. When the time comes to help your clients dream about a future trip to Britain, use your mobile sales companion to share itinerary ideas, videos, images, maps and more.

VisitBritain Images – provides access to a wide selection of image assets.

Meetings & Events – all you need to know about hosting your client’s business event in Britain.

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