North America

VisitBritain is working on a strong and resilient return while keeping Britain front of mind for its North American travellers.  For now, we bring Britain to international audiences through our online channels including Facebook , Instagram and visitbritain.com, sharing the best of our culture and virtual visitor attractions from film and TV, to music and heritage, to British food and drink.  While we dream about our afternoon teas, our pints of ale, walks in our beautiful countryside, and rambles around our stately homes, Great Britain looks forward to welcoming you and your clients back to our shores as soon as we can.

NEW COVID-19 B2B WEBINAR SERIES:


As an industry worth £127 billion annually and supporting 200,000 small-to-medium sized businesses across the country, tourism will continue to play a vital role in Britain’s recovery.  To share the latest insights, we’ve launched a series of live webinars and informational videos focusing on the Covid-19 impact and various ways VisitBritain, the UK Government and UK Tourism Industry are working together to insure tourism rebounds.

Click here to be redirected to the webinars page to watch on-demand. Please sign up for our newsletter to be alerted of upcoming webinars and more.

North America Market Approach and Resources

The North America B2B approach supports the overall mission of VisitBritain by promoting Great Britain as the top tourist destination for American and Canadian travellers.

Our travel trade strategy is to work with key local intermediaries (tour operators and travel agent consortia) as well as the UK tourism industry in order to generate incremental visits as well as increase visitor value and volume throughout London, England, Scotland, Wales, and Northern Ireland. Our B2B approach synergizes with the US marketing and PR strategy.

Our product development strategy is led by our Commercial division and has focused on the Discover England Fund, Food & Drink, Rail and Gateways. To learn more about the Discover England projects, click here and feel free to reach out to Tara Didi, our DEF expert based in New York.

All of these images, and many more are available at visitbritainimages.com

Your Local Contact

Tara Barnes
Travel Trade Manager, Eastern & Central Region (New York)

One Dag Hammarskjöld Plaza
885 Second Avenue, 28th Floor
New York, NY 10017

Telephone: +1 212-850-0339
Email:tara.barnes@visitbritain.org

Jonathan Heasman
Travel Trade Manager, Western USA (Los Angeles)

2029 Century Park East, Suite Suite 1350
Los Angeles, CA 90067

Telephone: +1 310-201-3025
Email:jonathan.heasman@visitbritain.org

Lynda Falcone
Travel Trade Manager, Canada

777 Bay Street, Suite 2800
Toronto, ON M5G 2G2
CANADA

Telephone: +1 416 646 6677
Email:lynda.falcone@visitbritain.org

Carl Walsh
Director Travel Trade, North America (New York)

One Dag Hammarskjöld Plaza
885 Second Avenue, 28th Floor
New York, NY 10017

Telephone: +1 212 850 0338
Email:carl.walsh@visitbritain.org

Tara Didi
Product Development and Distribution Manager- DEF (New York)

One Dag Hammarskjöld Plaza
885 Second Avenue, 28th Floor
New York, NY 10017

Telephone: +1 212-850-0324
Email:tara.didi@visitbritain.org

Featured itineraries

View All

Helpful information

Helpful resources and useful links to help you sell Great Britain:

Travel Advisors Guide to Great Britain & Northern Ireland (digital) – a comprehensive destination guide including tours, attractions, itineraries, transportation, airports and a UK, US and Canadian tour operator guide.

Practical information for visiting the UK – opening hours, VAT, National Holidays and more.

Maps and guides – city maps, national park guides, London Transport and more.

Event Calendar – overview of upcoming consumer events across the UK.

VisitBritain Shop –  offers a wide range of attractions, tours and travel tickets.

BritAgent – online training programme created to provide you with specialized product and destination knowledge.  For a mobile companion platform, dive into BritAgentPro. It’s full of helpful content to increase your knowledge of England, Scotland, Wales and Northern Ireland. Whether it’s on your desktop, tablet or phone, you’ll have instant access to all the tools you need. When the time comes to help your clients dream about a future trip to Britain, use your mobile sales companion to share itinerary ideas, videos, images, maps and more.

VisitBritain Images – provides access to a wide selection of image assets.

Meetings & Events – all you need to know about hosting your client’s business event in Britain.

Sign up for our newsletter

The British Tourist Authority negotiating as VisitBritain will keep your data safe and will never sell it to third parties. For more details on how we store and use your data, see our privacy policy. If you change your mind, you may stop receiving emails from us by contacting us or selecting the unsubscribe option contained in all our emails.