North America

The North America B2B approach supports the overall mission of VisitBritain by promoting Great Britain as the top tourist destination for American and Canadian travellers.

Our travel trade strategy is to work with key local intermediaries (tour operators and travel agent consortia) as well as the UK tourism industry in order to generate incremental visits as well as increase visitor value and volume throughout London, England, Scotland, Wales, and Northern Ireland. Our B2B approach synergizes with the US marketing and PR strategy. See below to read about our current global campaign, I Travel For.

Our product development strategy is led by our Commercial division and has focused on the Discover England Fund, Food & Drink, Rail and Gateways. To learn more about the Discover England projects, click here and feel free to reach out to Tara Didi, our DEF expert based in New York.

All of these images, and many more are available at

Your Local Contact

Tara Barnes
Travel Trade Manager, Eastern & Central Region (New York)

One Dag Hammarskjöld Plaza
885 Second Avenue, 28th Floor
New York, NY 10017

Telephone: +1 212-850-0339

Jonathan Heasman
Travel Trade Manager, Western USA (Los Angeles)

2029 Century Park East, Suite Suite 1350
Los Angeles, CA 90067

Telephone: +1 310-201-3025

Lynda Falcone
Travel Trade Manager, Canada

777 Bay Street, Suite 2800
Toronto, ON M5G 2G2

Telephone: +1 416 646 6677

Carl Walsh
Director Travel Trade, North America (New York)

One Dag Hammarskjöld Plaza
885 Second Avenue, 28th Floor
New York, NY 10017

Telephone: +1 212 850 0338

Tara Didi
Product Development and Distribution Manager- DEF (New York)

One Dag Hammarskjöld Plaza
885 Second Avenue, 28th Floor
New York, NY 10017

Telephone: +1 212-850-0324

Featured itineraries

View All

Helpful links

Every month we highlight the latest news and information for travel professionals selling Britain.

Are clients not too sure about those practical bits and bobs for their trip to Britain? Never fear – here is all you need to know on those questions such as maps and other details when travelling to the UK

For a wide selection of image assets, click here.

And find our maps and guides to the UK here 

Curious to gain more insight on Britain? Check out the latest modules available on the BritAgent training platform.

From traditional and tasty to cultured and quirky, there are a variety of events happening in Britain each month. Click here for our comprehensive list of the best events going on in 2019-2020.

Get access to a wide range of recommended attractions, tours and travel essentials through the VisitBritain Shop.

From great venues and leading international professional events, to world renowned research and expertise, here is everything you need to know about hosting your client’s business event in Britain.

Sign up for our newsletter

The British Tourist Authority negotiating as VisitBritain will keep your data safe and will never sell it to third parties. For more details on how we store and use your data, see our privacy policy. If you change your mind, you may stop receiving emails from us by contacting us or selecting the unsubscribe option contained in all our emails.