The Discover England fund is £40M that the government has made available to develop new bookable English tourism product. The fund is managed by VisitEngland.
Bookable product is something that can be booked by a visitor e.g. a vineyard tour, a paddle boarding experience, a visit to a castle. However often these products are difficult for a visitor to find and book directly and so, ideally, we also want the products to be bookable via the international travel trade – so that these products are featured in overseas tour operator programmes, via online travel agents etc., providing a far wider reach to an international audience.