What is the project?

England’s Great West Way® is a new touring route, stretching between London and Bristol. It follows a 125 mile route based on the one of the first Great Roads commissioned by the Kings of England.

The route encourages visitors to travel by car, rail, boat, bike, or on foot and to get off the beaten track to discover the towns and villages that make up this diverse meandering path through southern England. From Cotswolds villages to exploring the Kennet and Avon Canal by narrowboat, the route joins up both key icons and lesser known destinations.

England’s Great West Way® route map

click to enlarge

Key markets

Germany, Netherlands, USA

Social media

How to get involved

Intermediaries /
those selling England

The Great West Way team is keen to work with tour operators and wholesalers. Become an Official Tour Operator and you’ll get one-to-one support for itinerary planning and access to a range of brand assets and travel trade toolkit. Find out more about Selling the Great West Way, take a look at all existing Bookable Product, check out the sample Great West Way itineraries and the new extensive Great West Way Travel Trade Directory – a one-stop-shop resource for the travel trade.

For further information visit GreatWestWay.co.uk/TravelTrade or for any other enquires, contact Head of Travel Trade Florence Wallace.

Products / suppliers

The Great West Way operates an Ambassador Network which you can join to take advantage of activity related to the route.

If you have a tourism product, or an experience along the route and would like to get involved or know more, please contact Claire Margetts or visit the Ambassador Network page.

Forthcoming important dates

Great West Way Marketplace & Discovery Visits
21 – 24 November 2019, Windsor

Find out more at www.GreatWestWay.co.uk/Marketplace

Great West Way Films




Trade Brochure

View here




View here