What is England’s Great West Way?

England’s Great West Way® is a new touring route, stretching between London and Bristol. It follows a 125 mile route based on the one of the first Great Roads commissioned by the Kings of England.

The route encourages visitors to travel by car, rail, boat, bike, or on foot and to get off the beaten track to discover the towns and villages that make up this diverse meandering path through southern England. From Cotswolds villages to exploring the Kennet and Avon Canal by narrowboat, the route joins up both key icons and lesser known destinations.

England’s Great West Way® route map

click to enlarge

Key markets

Germany, Netherlands, USA, Canada

Social media

How to get involved

Intermediaries /
those selling England

The Great West Way team is keen to work with tour operators and wholesalers. Become an Official Tour Operator and you’ll get one-to-one support for itinerary planning and access to a range of brand assets and travel trade toolkit. Find out more about Selling the Great West Way, take a look at all existing Bookable Product, check out the sample Great West Way itineraries and the new extensive Great West Way Travel Trade Directory – a one-stop-shop resource for the travel trade.

For further information visit GreatWestWay.co.uk/TravelTrade or for any other enquires, contact Head of Travel Trade Florence Wallace.

Products / suppliers

The Ambassador Network is the tourism industry’s network for those destinations, businesses and organisations on the Great West Way. This includes accommodation providers, attractions, restaurants, retail outlets, tour guides, activity providers and a whole host of other organisations.  Together we will promote Great West Way as one of the world’s premier touring routes and work with the industry to sustain and develop tourism business. Find out more about becoming an Ambassador – GreatWestWay.co.uk/ambassador-network or contact info@GreatWestWay.co.uk

Trade Information

Great West Way attend a number annual trade exhibitions and events throughout the year, including running their own one-to-one B2B Marketplace event. There are always opportunities for educational familiarisation visits and product sales training.

Great West Way Films