What is the project?

The heart of England region is home to a network of canals and rivers along which visitors can gently adventure, walking the regions towpaths or hiring a narrowboat to cruise one of the idyllic rings; punctuating their journey of discovery with truly English experiences.

Holiday-makers are invited to live life in the slow lane whilst uncovering the countryside of Shakespeare’s home, the buzz of Birmingham’s world class culture and the rich heritage of castles, churches and stately homes and gardens.

Key markets

Germany, Netherlands

How to get involved

Intermediaries / those selling England

Whether looking to add narrowboat holidays to your portfolio, walking and cycling tours in the heart of England, or town/city waterside short breaks, please get in touch with the England’s Waterways project team in the first instance, and they will advise you on the best products available to meet your requirements.

Products / suppliers

If you have a product which you are keen to include, that is within a short distance of a heart of England waterway, please contact the England’s Waterways project team to see how your product could be promoted as part of this project. From accommodation, to attractions, restaurants and activities, the project aims to showcase the wealth of experiences on offer across the heart of England region.


Trade Guide