VisitBritain has launched a global marketing campaign, Escape the Everyday. The campaign aims to support the tourism industry by inspiring overseas visitors to travel to Great Britain on holiday as and when restrictions allow and when they are ready to travel in 2021.

VisitBritain has developed an international industry and partner toolkit to provide you – our valued travel trade, commercial, content and media partners – with the information and tools to help sell Britain, build consumer confidence, and inspire international travellers to choose Great Britain as their next holiday destination when we’re able to welcome them to our shores again.

You can download the toolkit HERE.

Your local language Escape the Everyday assets can be downloaded below for use on your own marketing channels. Please refer to the relevant market folder. To download:

  • Right-click on the link
  • Choose ‘Copy link address’
  • Paste into a new browser

The file includes:

If you have any questions, please contact your local trade manager HERE.

If you wish to use the GREAT Britain logo, please get in touch with our Brand Team at