Taking England to the World – an inbound tourism toolkit

From learning about the international travel trade to developing a targeted marketing plan, our toolkit is your introductory guide to developing and promoting your business in international markets.

The toolkit contains advice on how to:

  • Understand the travel distribution system and its rate structure
  • Research international markets to establish who will use your products
  • Recognise the different travel styles of inbound travellers
  • Develop a plan to target international visitors through a range of mediums and distribution channels
  • Seek advice from your regional tourism bodies, as well as relevant associations and groups

To order a hard-copy of the toolkit, please click here.

Download the Toolkit by chapter